Zazzle recently released a new option to their marketplace that allows anyone to add items to “collections”. The collection feature lets you curate a group of products that you think are a similar theme. Once you have the collection created, you can share the collection on your website or social media accounts.
What is great about the new feature is that the shared image will automatically populate with 3-6 items and be the proper dimensions for the social media channel you are sharing on. If you share on Pinterest, the image will be a long vertical collage of items. If you share the collection on Facebook, the image will be a horizontal collage. This makes sharing the collection really easy. As long as you are logged in to your Zazzle account, your affiliate referral id number will automatically be added to the link, earning you a 15% referral commission plus volume bonus.
The Zazzle Collections Feature Helps Buyers Find Coordinating Items on One Page, Increasing the $ales Revenue Per Sale
Curate Collections From ANY Designer on Zazzle
Another great feature about this new Collections tool is that you can add products from across the entire Zazzle marketplace, whether they are your products or not. This allows you to curate a collection of items for special events, and include items from many different talented designers on Zazzle. For example, you could curate 25 really cool Fourth of July products and promote them, or you could create a themed collection like I did here for a summer collection. Go ahead and click over to my summer collection right now and then share it on Facebook and Pinterest so you can see the difference in how the shared picture collages look. The visual collage of products make it enticing for buyers to click on your link. For Zazzle designers, this is free marketing. If your item gets added to someone’s collection and that collection is shared to targeted buyers, it’s like having a sales marketing team working for you.
Earn Affiliate Commissions by Sharing Collections Already Created
You don’t have to be the one to make the collection in order to earn money from it. You can also share collections that have been curated by other people. For example, you can share the summer collection I linked to above, and you can share collections of entire wedding invitation sets I have made. By sharing the collections page, instead of an individual invite, the potential buyer sees all the matching items in the set (if they have been added to the collection), increasing the amount of coordinating items the buyer purchases in their one order.
In my opinion, one the limitations of Zazzle in the wedding invitation niche has always been that buyers have a hard time finding the coordinating items in a wedding suite, because they are not all listed on the same page. A bride may have happily ordered the matching custom postage stamps, matching return address labels, and matching thank you cards, if they only knew that they existed. The collections feature helps them find all the matching items in one place. I really like promoting wedding invitations because its an event that people are willing to spend big money on. Its common to have large orders resulting in large affiliate commissions.
Here are some of my wedding invitation collections. You can share these collections and earn affiliate commissions. Just make sure you are logged into Zazzle first (so your referral id is automatically attached), then share these collections on your favorite social media sites using the share button. You can also grab the html code to add the collection to your website or blog. Scroll down to the bottom of the page for instructions on how I edit out the excess text that’s included when you share via html code.
How to Alter the HTML code
When I share the image via html on a website or blog, like I have done above, I prefer to just share the picture, not excess text that’s usually included. So I alter the html code that Zazzle gives me by removing some of the elements as follows.
The code Zazzle gives me reads:
<div style="text-align: center; line-height: 150%;"><a href="http://www.zazzle.com/collections/palm_trees_beach_destination_wedding_invite_set-119142991963312401?rf=238133515809110851"> <img style="border: 0;" src="http://rlv.zcache.com/palm_trees_beach_destination_wedding_invite_set_119142991963312401-r_zruem_z559q_425.jpg" alt="Palm Trees Beach Destination Wedding Invite Set" /> </a>
<a href="http://www.zazzle.com/collections/palm_trees_beach_destination_wedding_invite_set-119142991963312401?rf=238133515809110851">Palm Trees Beach Destination Wedding Invite Set</a>
by <a href="http://www.zazzle.com/mbr/238133515809110851">Kim</a></div>
but I remove the <div style> elements and leave only the <a href><img> elements of the invite itself and then I remove the “border:0;” and add “padding:5px;”. I remove the text below the image that has the title and the name of the person who created the collection. I do this because then the images are all the same size and they flow better on the page.
My final code reads:
<a href="http://www.zazzle.com/collections/palm_trees_beach_destination_wedding_invite_set-119142991963312401?rf=238133515809110851&tc=AddYourOwnTrackingCodeHere"> <img style="padding: 5px;" src="http://rlv.zcache.com/palm_trees_beach_destination_wedding_invite_set_119142991963312401-r_zruem_z559q_500.jpg" alt="Palm Trees Beach Destination Wedding Invite Set" /> </a>
Overall, I think that the new Zazzle collections feature is great, both for the designer and for affiliates. It is an easy way to share Zazzle affiliate links on social media with the proper image dimensions. It also shows buyers coordinating items which helps increas the sales total in each order, resulting in higher commissions. What do you think about the new Collections feature? Please leave a comment below!
- Directions for creating your own curated collections are here.
- Share these wedding invitation collections and earn affiliate commissions.
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